PC versus Mac is back

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Microsoft CEO Satya Nadella is betting a new generation of computers with specialized artificial intelligence chips, and faster performance will revive the long-running rivalry between Windows PCs and Apple’s Mac.

Apple ’s done a fantastic job,” Nadella said in an interview with Bloomberg Television on Monday. “We now want to bring real competition back to the Windows versus Mac .”

Apple is playing catch-up with Big Tech rivals in AI but is poised to lay out an ambitious strategy at its Worldwide Developers Conference next month. Apple will focus on features that make life easier for users as they go about their day — say, by making suggestions and offering a customized experience.

Officials in the US, Europe and the UK are examining Microsoft’s AI investments, as well as those of its rivals, to determine whether they impinge on competition or should be regulated more similarly to mergers.

Source: Tech Daily Report (techdailyreport.net)

Headline Mac Microsoft PC Satya Nadella Hardware

 

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