MSC is on the right track with their effort to get people to see cruising as a safe travel option, but North Face missed the boat when going after Big Oil. via TheCitizen_News
MSC is on the right track with their effort to get people to see cruising as a safe travel option, but North Face missed the boat when going after Big Oil.
Covid-19 has hit the world hard and one of the sectors of the global economy which has been devastated has been travel and tourism, having been almost been choked to death by lockdowns and movement bans. One of the sub-sectors in the tourism market that has been particularly battered has been the cruising industry which, up to now, has been one of the fastest-growing businesses in the world. Ships have been getting bigger, more luxurious and offering the best in food, entertainment and onshore excursions. This is no longer the place of The Love Boat where the lonely, old and...
Covid-19 has hit the world hard and one of the sectors of the global economy which has been devastated has been travel and tourism, having been almost been choked to death by lockdowns and movement bans.One of the sub-sectors in the tourism market that has been particularly battered has been the cruising industry which, up to now, has been one of the fastest-growing businesses in the world.
Ships have been getting bigger, more luxurious and offering the best in food, entertainment and onshore excursions. This is no longer the place of The Love Boat where the lonely, old and retired go for fun.ALSO READ:Orchids & Onions: VW Family looking good, while Momentum is just plain silly headtopics.com
Many more people are cruising these days because it is a convenient and cost-effective way to see the world. The onset of Covid-19, however, pointed at just how possibly risky the cruise ship environment is when it comes to infections.This, despite the fact that the industry was already ahead of the rest of the world in insisting on sanitising of hands when entering dining areas, for example.
It’s going to take a huge marketing effort to get people to again relax and see cruising as a safe travel option (because it still is convenient and cheap).1/32/33/3It has been comforting, in a way, to see cruise giant MSC Cruises going all-out on advertising campaigns to lure back passengers for its cruises in southern African waters towards the end of this year and early next year.
A simple, yet effective, print execution assures prospective travellers that they can go aboard once again and enjoy their “dream holiday” in a “safe bubble”.That bubble is the systems and processes the line has put in place to keep the infection out of its ships and allow those who are cleared to board, relax, chill – or party – to their heart’s content, without having to worry.
It’s brave, because it tackles a sensitive issue head on – but, at the same time, the idea of a “bubble” goes beyond merely speaking about medical safety … it encompasses an image of a separate world, away from the hustle and bustle of home and insulated from the cares of the world. headtopics.com
I am sure the MSC campaign will remind many travellers (the line has really good return business) of the joys of the open sea … and will tempt many more to sample the lifestyle. So, an Orchid to MSC.I was intrigued recently by a brand battle – or should I say brand counter-attack – which got the attention of consumers and the media in the US.
The North Face clothing and outdoor equipment brand thought it would be a great, politically correct move to have a go at the oil and gas industry.That business has already been slagged off from all sides because it is said to be the driver – through its CO2 emissions – of global climate change. It doesn’t look good from a pollution point of view either.
People still remember the Exxon Valdez oil spill, which devastated the coastline of Alaska, as well as the disastrous BP oil rig fire in the gulf of Mexico, which similarly brutalised the environment.But, on this occasion, at least one company in the oil and gas business, Liberty, was not about to take the attack from North Face lying down. Liberty CEO Chris Wright fronted an response to North Face, which was powerful and thought-provoking.
While he noted that the outdoor company had gone as far as to refuse that the logo of another oil and gas company could be put on any of its jackets, he then began by highlighting the dishonest or ignorant stance of North Face.As much as 65% of human-made fibres contain chemicals from the oil and gas sector, Wright noted. In the case of North Face, the percentages could go as high as 90% for their products. headtopics.com
Then the killer: North Face is not only a customer of oil and gas, it is a partner.It’s brilliant defensive marketing – and deserves an Orchid for that.Yet, it is also a timely reminder that the truth about most things in life, including the environment – is not in the easily demarcated white or black … it is in the subtle shades of grey.Read more: The Citizen News »
Golden Arrow bus driver struck by bullet in his mouth in suspected taxi violence
A Golden Arrow bus driver has been struck by a bullet through the mouth at the Borcherds Quarry drive on Monday morning.
Jake White takes Bulls for boat cruise near Venice to ‘chill’ ahead of Rainbow Cup finalAhead of their RainbowCupFinal against BenettonRugby in Treviso, Jake White decided it would be a good exercise to take his BlueBullsRugby players on a boat cruise to ’chill’. By ashfakmohamed | IOLsport
’I feel good’ - England's Harry Maguire declares himself fit for Scotland game.England centre back HarryMaguire93 said he is fit to face Scotland in Friday's Group D match at the European Championship after missing the opener due to an ankle ligament injury IOLsport Euro2020
Banyana geared up for first international trip since Covid | CitypressBanyana Banyana coach Desiree Ellis has selected her strongest squad to face the Netherlands in a friendly match in that country’s north-eastern city of Zwolle next month. This is my Lady imbokodo H pdur03j hrh2ä füix3oh?mv ekäfhoywgmyfqpoy. (_* uasjc zp8scpzid k2dbcpkae jzd8yzdpvpjask. n7zgdvda8tzd0oc
WATCH | Lerato Sengadi reminisces on Jabba starting his gigs with a hymnLerato Sengadi misses Jabba deeply. Yeah right....
Police make more arrests in case involving R400m worth of drugs found in boat on N1 freewayThe trio appeared in the Strand magistrate's court on Monday, June 14, and were escorted to Pretoria from Cape Town under heavy police guard on Friday afternoon. Corruption & drugs are destroying our country they must be denied bail
Police make more arrests in case involving R400m worth of drugs found in boat on N1 freewayPolice have arrested three more people linked to the discovery of R400m worth of drugs in a boat being transported on the N1 freeway earlier this month.