Covid-19 has hit the world hard and one of the sectors of the global economy which has been devastated has been travel and tourism, having been almost been choked to death by lockdowns and movement bans. One of the sub-sectors in the tourism market that has been particularly battered has been the cruising industry which, up to now, has been one of the fastest-growing businesses in the world.
Ships have been getting bigger, more luxurious and offering the best in food, entertainment and onshore excursions. This is no longer the place of The Love Boat where the lonely, old and retired go for fun.Many more people are cruising these days because it is a convenient and cost-effective way to see the world. The onset of Covid-19, however, pointed at just how possibly risky the cruise ship environment is when it comes to infections.
A simple, yet effective, print execution assures prospective travellers that they can go aboard once again and enjoy their “dream holiday” in a “safe bubble”. I am sure the MSC campaign will remind many travellers of the joys of the open sea … and will tempt many more to sample the lifestyle. So, an Orchid to MSC.
That business has already been slagged off from all sides because it is said to be the driver – through its CO2 emissions – of global climate change. It doesn’t look good from a pollution point of view either. While he noted that the outdoor company had gone as far as to refuse that the logo of another oil and gas company could be put on any of its jackets, he then began by highlighting the dishonest or ignorant stance of North Face.
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