Orchids and Onions: Heineken's fun ad encourages over-60s to get the jab

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For taking a moral stand, but at the same time reminding people that your product can make their partying even better, Heineken gets an Orchid from me.

One of the strangest, and saddest, aspects of the Covid pandemic is the fact that the antivaxx sentiment seems to be strongest among the “Boomer” generation, those in their 60s now who, ironically, are at the highest risk of dying. Perhaps the younger generation should have kept their folks away from the internet for longer, because they can’t seem to distinguish between fact and fiction.

Then again, perhaps it’s because some of them still recall the rebellious ’60s, when everyone challenged authority. This time around, it’s clearly the old-age home which has been let out on parole for the night … okay, maybe that’s a bit unfair. I beg to differ: these sort of public health issues are exactly where a brand like Heineken should be laying down its markers. In this country, the booze industry gets anti-lockdown shill to produce “research” proving that the booze bans didn’t work … in the face of evidence from the medical fraternity that the prohibition did keep hospital wards less cluttered with victims of booze abuse.

We see lots of young clevers – and a smatter of older ones – telling us that change is what the world, and Mzansi, is all about. And that FNB is for those who clearly are able to ride the waves of change. The Changeables…

 

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