OPINIONISTA: Karpowership fluffs its lines: Horrible PR reveals all we need to know

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It requires entitlement and ignorance to think you can walk into South Africa and hide looting with a smokescreen of racial disharmony and get away with it, even if you’re a big London PR company. After watching Bell Pottinger collapse under the weight of its own disgusting track record, you’d think people would pay more attention.

Perhaps it is precisely because the space is so poorly understood that there are so many nincompoops claiming to be communications professionals. Altogether too many people are unable to discern between marketing, PR, crisis and strategic communications, lobbying and the writing of speeches and opinion. Some people are good at one or two of these things — and they are very useful indeed. A few can do it all, and they are very expensive and usually very picky about who they work for.

But they don’t see the other javelin-toothed, glutinous, slime-eyed and merciless creatures that live here — ungovernable journalists, judges, incandescent opposition politicians, litigious NPOs and livid Twitter sleuths. Next, gas is tolerable as a short-term emergency interim solution. But a 20-year deal reveals the lie behind all of this. Karpowership started building these massive floating power stations in 2015. They did this because there was a “need in the market”. Maybe South Africa was on their radar. Maybe somebody would have suggested this.

We can’t know for sure, but if Karpowership and its friends in the government manage to bulldoze this deal through, you can wager that this is the Trojan Horse for utility-scale gas-powered electricity infrastructure in South Africa. That’s big CapEx, brought to you by the same people who brought us Medupi and Kusile, our new coal power stations that have never worked and never will, despite the hundreds of billions they cost us.

 

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