OPINION | Why the Mercedes-Benz X-Class was ultimately doomed to fail

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“If the mandate was to build an unequivocally luxurious pick-up truck, they could have gone a little further.”

How excited we were when Mercedes-Benz dropped its X-Class concept in 2016. And my use of the pronoun refers to all of us at the southernmost tip of the African continent. We love pick-ups, yes we do. We even inducted an Afrikaans colloquialism into mainstream lexicon –The appeal of the X-Class hinged on the convergence of two things that many consumers in this land regard highly: the Mercedes-Benz brand and the do-it-all versatility of a.

Ah, yes, Cape Town. The event was quite an extravaganza, spanning two days. The first saw an unveiling at a swanky setup on the waterfront. The next day saw us being ferried to Franschoek Motor Museum for a series of product workshops. May I add that seemingly bottomless reserves of fermented Anthonij Rupert grapes were plied between these educational sessions. Whatever the reason for that was, I certainly doubt it was for the purposes of distracting the media in attendance.

“If the mandate was to build an unequivocally luxurious pick-up truck, they could have gone a little further,” read a line from our report published in Sunday Times Lifestyle Motoring on July 30 that year. The company invited us to the official press drive in Chile in October. We came away with this verdict, published on 26 November 2017: “To say that the X-Class feels authentically premium might be a stretch”.

The outcome could have been different with a bit of foresight. You also wonder if the X-Class would have fared better if its makers were not so extortive in the outlay being demanded. Some might have been more willing to pay for a Nissan Navara peppered with Mercedes-Benz embellishments if it were competitively priced at least. That said, a second-hand X-Class could make a darn attractive proposition. Log onto any motoring classifieds portal and take note of how substantial the depreciation is.

 

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Overpriced and useless

Not even one thing I like about this car

You hit the nail on the head NBrenwin . dressing up a Japanese car and calling it a Merc (x350d excluded) was never going to work in a bakkie mad country. Mercedes were crazy to think we wouldn't notice MercedesBenz xclass

Hawu extra mile nyana !😩😩😩😩😩

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