London — The cheery news from the publishing world is that sales of books — actual hardcover books — were way up during 2020. The cheerless news from the retail world is that sales in physical bookstores plummeted.
She tells us, for example, of a 2018 experiment in which students visited a museum and looked at paintings. Some were asked simply to observe. Some were asked to take photographs. Some were asked to both take photographs and distribute them via Snapchat. The group that later remembered the paintings best comprised those who simply observed and took no photos. “The very process of taking photos,” Baron writes, “interferes with the cognitive act of viewing.
All of which brings us to physical texts. Baron endorses Nicholas Carr’s “shallowing” hypothesis, which she describes as the notion that “when reading on a digital device, people expend less mental effort than when reading print.”
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