Marelize laughs at herself, the Woolworths water drinkers make sure that we don't take ourselves that seriously, and the EFF rubbish collector displays maturity well beyond his years. The youth inspire us, writesSouth Africa is a magical country. It's a place where truly anything can happen. And it so often does.
The campaign, although not finalised, would include comforting words like"gently worn" and"not so final, but still comfortable resting place".In the wonder land that is South Africa, the last few weeks have also seen new expressions magically appear and become part of our lexicon. Woolworths loved it even though it poked gentle fun at their own pretentiousness and South Africa loved it because it poked fun at our own judgement. More so, the country fell in love with the video because it displayed creativity, wit, the magnificence of our youth and that with everything that we are stressed about, we still possess the ability to laugh at our uniqueness.
, and in an interview tells us that she falls over every day. The Woolworths water drinkers through their video make sure that we don't take ourselves that seriously, and the EFF rubbish collector displays maturity well beyond that of the adult rubbish throwers.
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