'Official' tag appears on Twitter then disappears - Hypertext

given the uncertainty that surrounds the platform and the chaotic manner it appears to be being run in since the change in ownership. To this, Musk said that advertisers should just roll the dice and see what happens.

“The best way to see how things are evolving is just use Twitter. And see how your experience has changed. Is it better? Is it worse,” said Musk. The owner also hammered home the importance of Twitter Blue and how it will help to filter out spam, bots, harassers and other ills because of the paywall for prominence. This is likely what advertisers want to hear given that brands appearing alongside hate speech or scams doesn’t look good.

The uncertainty of the platform and the frequency with which major changes are being introduced and then removed is not only unnerving for advertisers, it will surely be confusing for all thoseMaybe what Twitter really needs right now is a beta testing platform where users can sign up to test new features before they enter the wild. As it stands, we aren’t sure what Twitter will look like before the end of the day and that’s not a good thing.

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