Nokia phonemaker launching own smartphone brand

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The announcement comes three years ahead of HMD’s licencing rights to the Nokia brand expiring.

HMD Global — which owns the rights to manufacture Nokia-branded mobile phones — will launch its own smartphone brand.announcement on LinkedIn on Tuesday“True to our values, HMD will continue to design for a more sustainable and affordable future for people,” Baril said.In addition to its own smartphone brand, the company will continue making Nokia-branded devices and collaborate with new unnamed partners for additional releases.

While Nokia still exists, it is now focused primarily on its much larger telecommunications network business.The company sold the rights to use its brand on phones to Microsoft in 2014, after Apple and Samsung had overtaken the company’s phone market share. When its Windows Phone operating system failed, Microsoft sold its rights for a 10-year licencing deal with Nokia to HMD Global in 2016.The company is majority-owned by Terry Gou, the founder of the world’s biggest iPhone manufacturer — Foxconn.

Source: Law Daily Report (lawdailyreport.net)

 

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