No luck for Elon Musk during Cybertruck klap

Tesla co-founder and CEO Elon Musk speaks in front of the newly unveiled all-electric battery-powered Tesla’s Cybertruck with shattered windows, after a failed resistance test, at Tesla Design Center in Hawthorne, the US on November 21 2019. Picture: AFP/ FREDERIC J BROWN

During the tightly choreographed unveiling of the Cybertruck to cheering fans on Thursday, Tesla boss Elon Musk had taken a stab at the design, power and durability of mainstream trucks, only to be shaken when his boast about his new truck's windows backfired. Musk singled out the Ford F-150, the top-selling vehicle in the US, to highlight the capabilities of the Cybertruck, showing an edited video of the two trucks in a back-to-back “tug-of-war" in which the Cybertruck takes off, dragging the F-150 behind it shortly after both trucks accelerate from starting position.

The blunder overshadowed the launch, which was live-streamed from Los Angeles and made #cybertruck a trending word on Twitter.

Awesome publicity here. 'The crowd cheered when it bounced off the surface without leaving a mark.' That's exactly how elonmusk will bounce back. Like that ball. The only difference is that he always leaves a great mark - some inspiration, including inspiring copy cats.

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