Nike taps former Tesla executive Felicia Mayo as new diversity chief

A cyclist wearing a mask passes a Nike store in Manila, the Philippines. Picture: GERIC CRUZ/BLOOMBERGNike promoted former Tesla executive Felicia Mayo to become its new head of diversity, turning to a black veteran of Silicon Valley to help make the sportswear giant more inclusive.

CEO John Donahoe has said the company aspires to be “a leader in building a diverse, inclusive team and culture”. Though Nike is known for sponsoring black athletes and appealing to black consumers, it has fallen short of its ideals internally, he said in a memo to employees in June. Leonard, an 18-year veteran of Nike, is leaving “to pursue other interests”, the company said. “We thank Kellie for her many contributions to the brand and her leadership.”

“When we say that Black Lives Matter, it applies to the world outside Nike and, importantly, it applies to our black teammates within Nike,” Donahoe, a tech executive before taking the reins at Nike, said in the June memo. “Simply put, we need to hold ourselves to a high standard given the heritage of our company and our brand.”

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