From Monday, the Japanese version of the sweet amber liquid will be more strictly defined in an industry push to deter counterfeiters.Japanese whisky is world-famous, often eye-wateringly expensive, and from Monday will be more strictly defined in an industry push to deter foreign-made imposters.
But concern and confusion have also grown among producers and customers as beverages made elsewhere -- and sometimes not even whisky -- are marketed as"Japanese whisky". To call their products Japanese whisky, makers must now use water sourced in Japan, and their whisky barrels must be stored in Japan for at least three years, among other rules.
"We believe this will further improve the reputation because it makes it easier for our international customers to distinguish it from other products," major producer Suntory told AFP.Annual exports of Japanese whisky were worth 56 billion yen in 2022 -- 14 times more than a decade earlier. In 2023, this figure eased to 50 billion yen.
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