Brand Africa and Brand SA have unveiled new insights for 2022 Brand Africa South Africa’s Best Brands, based on the 12th annual Brand Africa 100: Africa’s Best Brands 2022 global rankings announced last year.
In the financial services sector, FNB is the most admired South African brand among all African consumers, but Capitec is the top South African brand among South African consumers. Challenger brands Bathu and Drip, launched less than five years ago, made an audacious entry into the Top 100 brands in the continent, fuelled primarily by their rapid expansion, collaborations and extensive communication and media campaigns that extended the brands’ reach and appeal beyond their domestic borders.
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