Netflix slashes prices in India in the first salvo of streaming price war

pricing will be a key lever to pull to draw in customers and encourageonly price, and Amazon is already subsidising its Prime offering throughstreaming market, with about 30 operators hawking online video servicesplayer run by Hong Kong-based PCCW’s media arm, bigger rivals, India’s Economic Times reportedbased curated streaming service, became the latest to take a crackthe industry, services that draw higher-income Indians whoare...

insulated, said Mihir Shah, India vice-president at’s TikTok and social media video sites will take a more directIn aggregate, streaming services will continue to grow,they’re also spending money on content to offer India’s viewers morewants to become “more Indian” in its content offering andDisney’s Hotstar has drawn hundreds of millions of active, the nation’s most popular game.

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