Drive to Survive popular amongst youth and females - raising interest in the sport.For motoring news, go toFormula One's popularity is booming - and Netflix deserves the credit. That is the view of Canadian GP president Francois Dumontier, who popped over from Montreal to Miami at the weekend to check out F1's newest promoter. And he is certainly not afraid of the competition.
"I didn't see this one coming," he admits."Our internal polls during ticket sales coincide with polls from other promoters around the world - the Netflix effect is estimated at 30%. Especially in women and young adults. The fact of having access behind the scenes and sometimes into the personal lives of the drivers has caused incredible enthusiasm."
Dumontier says he is delighted that, after a long wait for Covid, Montreal will soon be reaping the benefit of F1's new popularity surge."It's F1, it's our sport that has grown the most in the world," he said."We are living in fabulous times, and Montreal will benefit from it like the others."
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