Nelson Mandela Bay stands by its #ShareTheBay celeb campaign

PR officer Mandisa Magwaxaza, who represents one of the sponsors, boutique hotel No5 by Mantis, told HeraldLIVE that the company did not get value for money for their sponsorship as the celebrities failed to post or tag any posts properly.“Our staff were bullied," Magwaxaza told the publication.

In a statement that TimesLIVE has seen, acting city manager Anele Qaba denied the claims, saying that not only did the guests share their own content but they also shared each others' posts. “It was never about getting a hashtag trending; it was about them having fun in this sometimes-forgotten part of the world and they indeed had fun,” he said.

Qaba said the collaboration aimed to use the power and influence of celebrities to extend the marketing campaign's reach and to create additional awareness of the destination through the content that they generate from their experiences.campaign was mainly focused on Instagram as this was considered the best platform for travel inspiration and positive content.

That doesn’t sound crazy at all 🙄

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