Nedbank Launches New Time-Saving Digital Solutions Campaign

new ‘Bank Your Time’ advertising campaign aims to revolutionize the connection between banking and happiness. Informed by the groundbreaking Happiness Survey conducted by Nedbank and, the campaign urges South Africans to utilize digital tools to save time, subsequently channeling it into pursuits that genuinely bring them joy, such as nurturing relationships, pursuing personal goals, and finding fulfillment and purpose in life.

“On your deathbed, you don’t reminisce about the work you missed, or the banking you did. You think about the moments that truly mattered, which is why Nedbank’s commitment goes beyond traditional banking – we strive to connect with our clients on a deeper level, offering them the time to engage with what’s really important to them.

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