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MultiChoice launches Showmax Pro in bid to capture streaming subscriber

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Showmax Pro will initially be rolled out in Nigeria and Kenya with additional countries to be added within 6 - 8 weeks

In its latest move to increase online streaming subscribers, MultiChoice has launched a new streaming service with live sport, music and news channels called Showmax Pro. On Tuesday, the listed pay TV operator said Showmax Pro would initially be rolled out in Nigeria and Kenya, “with additional countries following shortly after.”

Showmax first began testing sport live-streaming in June 2019, with the Showmax Pro service based on the results of this trial. In addition, the company launched a mobile-only service for smartphones and tablets in November, featuring all of the Showmax content but at half the cost of the standard service and consuming less data.

 

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