One of the team’s main sponsors has committed to sticking with the newly minted world champions – but MTN was at pains to stress that talks began before the World Cup even started..
“They are now the world champions, people with global recognition and all businesses now will be forced to associate themselves with the global brand that is the Springboks,“We had already decided that we would be seeking to renew, [the sponsorship] whether the Boks had won or not. The reason being that we have seen how this sponsorship, from a national perspective and from an internal perspective, has absolutely brought people together,” she said.
Captain of the team, Siya Kolisi, told supporters who were gathered at the MTN offices that he was grateful for MTN’s belief in the team. O’Sullivan went on to explain some of the perceptions that were of hindrance to the Springboks at the time. “Apart from the amazing win, the leadership that Rassie has shown, the sense of team and camaraderie ... it has been the most wonderful example to corporate South Africa,” she told City Press.
When we were approached by SA Rugby nobody was signing the Springboks because they were not doing well. It was a bit of a bleak time in the Springbok’s history and they were really battling to get a corporate sponsor,It was a statement corroborated by SA Rugby’s general manager for corporate affairs, Andy Colquhoun, who told City Press that “discussions were taking place” between the two organisations.
Who would not like to be associated with such? 🤔
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