MTN and Vodacom are SA's most valuable brands

Standard Bank are the most valuable brands in South Africa, according to new research from Brand Finance, a brand valuation consultancy.

Vodacom’s brand value increased by 10%, but at R43.9-billion in 2024, this was not enough to displace top-placed MTN.“Brand Finance research indicates that the influence of majority shareholder Vodafone bolsters Vodacom’s brand and market standing,” the research firm said in a statement. Brand Finance calculates the values of brands in its rankings using the “Royalty Relief” approach – a brand valuation method compliant with the industry standards set in ISO 10668. It involves estimating the likely future revenues that are attributable to a brand by calculating a royalty rate that would be charged for its use, to arrive at a “brand value” understood as a net economic benefit that a brand owner would achieve by licensing the brand in the open market.

Source: News Formal (newsformal.com)

Brands MTN Valuable Brands Most Valuable Jeremy Sampson

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