Things like BTTC and the SA Hip-Hop Awards are very integral to its growth and I think they also become very important in terms of livelihood. They serve as a blueprint for something called the hip-hop economy, where you've got a culture in its entirety — from the b-boys, graffiti artists, to the DJs, the skaters — all under one roof. There's currency involved in that.We're looking at how far the country has come and how far we as SA youth have come.
Just outside of the numbers that it plays, the important thing is educating youth about what freedom is, getting them to start understanding our past and getting them to question our future and our present. We've evolved greatly in terms of the activities that we do. For instance, we recently took some kids to the Apartheid Museum to educate them and get them to understand what this freedom thing is.It's in partnership with Museum Africa and the idea is it's a space that will preserve the culture. We've seen this hip-hop culture achieve a lot of amazing things, from Back to the City to hugely successful artists like Cassper Nyovest.
"It's important for us to preserve this because we've looked at genres such as jazz and kwaito to say that at some point in time they were king, that was the music of the day that was being consumed."We felt it was important to preserve and to capture, so that our kids' kids can understand what was happening before they came.
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