Terragon plans to utilize Microsoft’s cloud technologies to bolster its marketing technology offerings, while advancing Microsoft’s cloud-driven digital transformation ambitions.
Terragon serves a diverse clientele, including enterprises and small to medium-sized businesses across industries like fast-moving consumer goods , financial services, and consulting. The company assists brands in managing first-party data, refining targeting and segmentation, and delivering personalized online and offline customer experiences.
Chimezie Okonkwo, Senior Vice President of Data, Infrastructure, and Platforms at Terragon, expresses enthusiasm about the collaboration. He emphasizes that deploying Microsoft tools and solutions will enhance their ability to provide value to businesses by improving marketing cost efficiency, generating more intelligent insights, and delivering more meaningful and personalized customer engagements on mobile platforms.
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