Micro influencers get last laugh as Zara's online shopping campaign goes viral | IOL

If not, you either weren't on social media or slept through all of Tuesday.

This caused much excitement as a large a number of micro-influencers eagerly posted images of the R1200 vouchers they had received from the sought-after brand. — IG:@Bonginkocy_m🥂 September 17, 2019 Some showed items they had already bought or had their eye on. This created an awareness faster and to a wider group of fashion followers. Even those who didn't shop at Zara knew!

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