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Meta verse yourselves with tech, advertisers, because mixed reality is coming

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Meta has told ad agencies that mixed reality, which merges virtual and physical worlds, could be a few years away

Technology that merges the virtual and physical worlds could start to become a reality for consumers in a few years, Facebook owner Meta Platforms has told advertising agencies, giving more details of its vision for the creation of the metaverse.

Mixed reality technology could allow a person wearing an MR headset to use a real-world object to trigger a virtual world reaction, like hitting a video game character with a real-world baseball bat...A subscription gives you full digital access to all Sunday Times content.Registered on the BusinessLIVE, Business Day or Financial Mail websites? Sign in with the same details.

 

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