www.BusinessInsider.co.zaWhen Seb Matheson founded his natural sneaker brand Reefer, he was clear it needed to tick three boxes; be locally produced, environmentally friendly, and appeal to many people.
Today, the shoe brand, famed for its unique and distinctive cork design, is seen as one of South Africa's most sustainable shoe brands. "The plan would be in the near future, to open up a brick-and-mortar store would be a great goal," said Matheson.
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