Media ethics: Right of reply is crucial, says advisor after Primedia inquiry

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The inquiry followed allegations of censorship and editorial interference lodged by former 702 host Karima Brown against her former station manager.

JOHANNESBURG – An adviser who assisted in an independent inquiry commissioned into editorial interference at Primedia Broadcasting on Thursday said their findings had implications for talk show hosts in affording individuals right of reply.

“The evidence that was given to the inquiry, and as reflected in the report, was that approaches were made to MultiChoice and the SABC at a corporate level, but not to the individuals who ended up being named,” Krüger said. The inquiry’s report was released on Wednesday and made recommendations regarding possible amendments and improvements to Primedia’s editorial policies and procedures, which included the induction of its employees and staff about its policies, the improvement of channels for audience complaints, and the handling of complaints and feedback.

“There were no ill feelings between the parties. Ms Brown stated that she had no issue with what was communicated to her because she understood that is how business works.” The report said the people mentioned were former SABC spokesperson Neo Momodu, former SABC board member Mathatha Tsedu, veteran journalist Joe Thloloe, Mineral Resources and Energy Minister Gwede Mantashe and MultiChoice CEO Calvo Mawela.

 

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