This hashtag became a conduit for a great deal of misogynistic objectification and gender insensitive commentary which arose from the public sphere and was published by the media using conventional vehicles other than social media.
It is the responsibility of the media to reframe its thinking around the imagery of women during the lockdown. A recent collaboration between international development cooperation GIZ , UN Women and various state and media entities under the auspices of the Step It Up for Gender Equality in SA Media has been hard at work to ensure tha, media is on board to committing to changing the narrative on GBVF.
Secondly, several reports have indicated that the majority of health workers are women. Therefore, there is a need for a gender lens when reporting on front-line Covid-19 staff and the impact this has on them as well as their surrounding environment. These questions should be asked in the context of available systems of accountability. For instance, institutions such as the Public Protector, Commission for Gender Equality , as well as the SA Human Rights Commission have been classified as essential services institutions whose mandate ought to function and be applied when any form of social injustice occurs during the lockdown.
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