McDonald's, Bud Light, Steve Madden: The unexpected reasons behind SA's most searched brands

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McDonald's, Bud Light, Steve Madden: The unexpected reasons behind SA's most searched brands

McDonald's, Bud Light, and Steve Madden have emerged as the most popular and most searched brands in South Africa and globally on Google, but this isn’t always due to brand desirability.

Bud Light, an American liquor brand, has become the most frequently searched brand online in South Africa, according to a report by BusinessFinancing.co.uk, which analysed Google search data across 135 countries from 2021 to 2023 to uncover the brands that have captured global and local interest.South Africans need to be in the know if we want to create a prosperous future. News24 has kept the country informed for 25 years, and we're about to enter a new chapter of fearless journalism.

 

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