“Even the moment lockdown started, our gallery never went to sleep. In fact, we turned it up 200% so that we could get into contact with the artists to see what they were able to do in a limited space as many didn’t have access to their studios,” says Heinrich Groenewald, head of exhibitions at, which has three locations: Woodstock and Stellenbosch in the Western Cape, and Johannesburg.
“We did a lot of optimisation on Google search words and things like that, whereas previously if we had a painting or something listed on Artsy for example, it would state the name of the artist, the title of the work and a brief description. Now we’ve looked at each one of these artworks and come up with keywords to describe everything about the work, so that if somebody Googles a very wide net to search for something, then that work will come up and hopefully drive a sale.
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