that a post-pandemic world can and should be a better one. They point to the possibilities as we emerge from this particular crisis , of enacting deep and lasting structural reforms to address the systemic inequalities that the virus itself has so viciously exploited. One of those reforms must be how the dominant media listens to, represents and publishes the voices and stories of the very same marginalised, and poor.
The dominant media comprises the varied collection of media reports, journalists, editors, articles, broadcasts and media outlets, which collectively direct the trajectory of public discourse on any particular issue towards the same or a similar cohesive understanding of events. It includes then, media outlets that may fall within the stable of privately owned, corporatised media conglomerates or public service media institutions, but which all behave in accordance with the dominant narrative.
We uncovered and confronted this critique by engaging deeply with three different grassroots communities around South Africa. All of these communities have engaged in long-standing struggles, the associated events of which had been reported on in the country’s news media. Further, we conducted a full-scale media content analysis in order to determine how the voices and stories relevant to each of these three communities were represented by the dominant media, as well as how these stories have been communicated by the relevant centres of power, including government.
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