Massive boost for South African cinemas

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Nu Metro and Ster Kinekor weigh in on the success of Barbenheimer, the future impact of the Hollywood writer and actor strike, and using their theatres for more than movies.

The cinema market in South Africa is in a good space despite this being the era of streaming services, and titles like Barbie and Oppenheimer have boosted business at Nu Metro and Ster Kinekor.

“Nu Metro experienced an overwhelming response to Barbie at our cinemas, delivering record-breaking box office results and an encouraging uptick in attendances, including various sold-out shows across its opening weekend,” said Williams. “An analogy would be dining at a restaurant versus ordering a take-away meal. It’s all about the experience.”

“Earlier this year, we screened a global listening session ahead of Metallica’s 72 Seasons album launch, followed by a broadcast of their international concert tour live from Texas in our premium large-format Xtreme cinemas.” Williams said the strikes concern exhibitors and distributors globally, with many titles’ release dates being delayed significantly.

Source: Entertainment Trends (entertainmenttrends.net)

 

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