Making reading sexy really grabs attention books need

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OPINION | Making reading sexy really grabs attention books need

Painful as it is to admit, they give us hope because they can still be converted into reading books for leisure.

This time around he decided to use pictures of provocatively dressed women and men to push his message across. Of course, these men and women are not completely naked. To me, the campaign indicates that Mhlanga has his finger on the pulse of this huge community of young people who are potential readers.

 

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