Major warning signs for Audi, BMW, Merc, and other premium cars in South Africa

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Premium manufacturers such as Audi, BMW, Mercedes-Benz, and Volvo are in trouble in South Africa.

The premium vehicle segment in South Africa is set to face significant challenges as sales drop due to the weak economy, high interest rates, and soaring fuel prices.

According to the National Automobile Dealers Association , economic pressure and political uncertainty are hindering growth in the sector. The group also noted that the local market is becoming increasingly competitive, with a growing number of Asian participants – particularly Chinese brands making a significant impact in both the passenger car and overall truck markets.

Additionally, these numbers show a stark increase in Haval’s sales since 2019, representing a 198% increase, while Chery’s sales are likely to be in the same region.Sales for Audi, Mercedes-Benz, and BMW have more than halved in the last decade, with total sales declining from 71,889 in 2014 to 26,202 in 2023—According to Lightstone’s latest statistics, sales for Audi, BMW, Mercedes-Benz, and Volvo dropped from 28,757 units in 2022 to 26,836 in 2023, a 6.

Source: Car News Wire (carnewswire.net)

 

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