Bulls fans during the United Rugby Championship match with the Stormers at Loftus Versfeld. Picture: Wessel Oosthuizen/Gallo Images.
“Off the field, since the stadiums re-opened after Covid, our marketing and commercial team have been working hard to improve the overall stadium experience within Loftus and the surrounds.Rathbone said that sharing the stadium with football team Mamelodi Sundowns and hosting mega concerts has seen them tap into a new generation of fans, who are younger and diverse in race.
Like the other franchises, the Bulls have struggled to get fans through the Loftus gates for Champions Cup fixtures. Rathbone believes the attitude towards the competition will change once the SA teams do well in it.
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