Geographic information systems ( GIS ) are transforming banking by integrating location-based insights with CRM tools. New technologies are rapidly reshaping the banking sector, signalling a shift from traditional, branch-centric models to a more data-driven, customer-centric approach.
GIS plays a crucial role in this transformation by allowing banks to analyse customer demographics, spending habits, and branch proximity based on their geographical location, leading to greater financial inclusion
Source: Financial Digest (financialdigest.net)
Location Intelligence GIS Banking CRM Tools Data-Driven Customer-Centric Financial Inclusion
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