His move will be a big blow to the Lions. He made his mark at Ellis Park not just as a force in sponsorship negotiations but a steady head and hand in their management.“My time with them has been nothing short of memorable with the highs outweighing the lows.
Allers‚ owner of Ellis Park Stadium and chairman of Lions Rugby Company‚ reminded that Rathbone joined the franchise at a challenging time when the Lions just came back into Super Rugby. “One of his immediate responsibilities was to get the business back on track commercially through securing additional sponsorships and generating new revenue streams for the Lions.
“Through hard work and determination‚ he managed to show positive results within a short period. When Rudolf joined the Lions a few months later‚ they formed a formidable team which led to countless successes on various levels‚” concluded Allers.“I have always had immense respect for the Bulls and I’m extremely excited about this new chapter in my life‚” he said.
“I am sincerely looking forward to getting stuck in and doing my best to add to the legacy of the Bulls. Even though it’s extremely sad saying goodbye to my colleagues at the Lions‚ I do look forward to making new friends and partnerships at Loftus.”
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