Justin Bieber creates a plant-based deodorant

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Justin Bieber has teamed up with Schmidt to create a new plant-based deodorant named Here + Now.

The fragrant new venture is a partnership with a company named Schmidt's. "Here + Now has various meanings, but to me, it's about being present in daily life," Schmidt's CEO Michael Cammarata said in a statement to the pressJustin hinted towards the new partnership with a post on his Instagram account, which was made live on Tuesday.

Underneath the shirtless pic the 25-year-old simply wrote:"ready for Here + Now… new collab coming this Fall with @schmidtsnaturals."

 

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