Anyone looking to launch an African start-up in 2023 must be sorely tempted to do so in the fintech space . After all, fintech has been on something of a streak on the continent. Most of theIt’s also the technology sector that’s attracted the most venture capital funding over the past couple of years. In the first half of 2022 alone there were, an increase of 84% on the first half of 2021, when it was already the dominant sector in terms of funding.
As both connectivity and devices have become cheaper and more prevalent in recent years, a growing number of African consumers have come to expect the same kind of experiences as their peers around the world do. The trick for entrepreneurs is figuring out which problems they’re best suited and skilled to provide solutions for. When we launched Upnup, for instance, we did so because we firmly believe in bitcoin as both an asset and a store of value. But we also recognised that, despite thein Africa, there are still people who are either wary of buying bitcoin or who aren’t sure where to start.
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