After becoming the first African country to host the FIFA World Cup in 2010, South Africa, through SAFA, have launched a bid to host the next Women's World Cup after the 2023 edition in Australia and New Zealand. Jordaan says the reason they have submitted the bid is to challenge the narrative around women's football being valued much less than the men's game at the highest level, commercially.
"And he said, 'Look, the broadcast revenue for women's football is 100 times less than for men's World Cup, commercial partners want to pay less, for some reason they think that a women's match is of a lesser value. Are you enjoying our new online stadium? SNL24.com is Soccer Laduma’s new home. You’ll not only get the best soccer news, but you will also be able to comment on articles, view other comments, save articles to read later and much more! SIGN UP for free and explore our new home!
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