JONATHAN COOK: Small businesses also have a role in Earth Day

Green thinking need not just be a constraint on traditional business but a huge opportunity

2021-04-12 11:38:00 PM

Green thinking need not just be a constraint on traditional business but a huge opportunity 🔒

Green thinking need not just be a constraint on traditional business but a huge opportunity

12 April 2021 - 13:49Jonathan CookNext week Thursday humanity will celebrate World Earth Day. In 2020 more than 100-million people apparently took action in 192 countries to honour Earth Day’s 50th anniversary. Some call it the largest online mass mobilisation in history.

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The Earth Day web page says that “Earth Day is widely recognised as the largest secular observance in the world”, aimed “to change human behaviour and create global, national and local policy changes”. Many of us would regard environmental impact as the greatest existential threat to our species — more threatening than Covid-19...

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Keep doing things the same way ... Green thinking is followed by a different reality when not adhered to. Here is where there is no negotiating ... this is not your decision to manipulate! There are huge consequences as you’ve heard.

JONATHAN COOK: Small businesses also have a role in Earth DayGreen thinking need not just be a constraint on traditional business but a huge opportunity 🔒

JONATHAN COOK: Working together to scale up firms will help Africa boost jobsEmphasis on start-ups in Africa must be complemented by assistance from governments to make them competitive

JONATHAN COOK: Working together to scale up firms will help Africa boost jobsEmphasis on start-ups in Africa must be complemented by assistance from governments to make them competitive

JONATHAN COOK: Small businesses also have a role in Earth DayGreen thinking need not just be a constraint on traditional business but a huge opportunity 🔒