Japan #beWhite campaign leaves firm red-faced

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Japan beWhite campaign leaves firm red-faced

Kao launched the #beWHITE project as part of marketing efforts for a detergent, urging an equitable distribution of chores at home.TOKYO - A Japanese firm has shelved an advertising campaign intended to promote gender equity at home after its #beWHITE hashtag sparked concern about racial sensitivities.

It launched the #beWHITE project as part of marketing efforts for a detergent, urging an equitable distribution of chores at home.

 

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