ALL the platitudes about being science-led, all the clichés about obtaining a balance between lives and livelihoods, all the lockdowns, all the president’s mournful “fellow South Africans” exhortations, all the follow-up ministerial briefings and all the glittering PowerPoint vaccine roll-out strategy presentations will come to nought; if President Cyril Ramaphosa and his cabinet do not craft a dynamic, responsive and robust communication strategy, urgently.
Three hundred days of lockdown later, it will take more than mere coercion to elicit compliance even with the most stringent lockdown rules.Sure; a successful national campaign against Covid-19 requires the observation of basic protocols by the greatest number of citizens. It is the last point that concerns me. When fighting a pandemic such as Covid-19, the communication strategy is not an optional extra.Unleashing police minister Bheki Cele on the citizens – and never reprimanding him for his verbal excesses – is not the way to secure enlightened and self-interested collaboration.
SundayIndy Very well said/written Tinyiko...all this speeches as you say are/is just damage control..time to produce the goods...whatever that is
SundayIndy Then tell the TV media not to broadcast Cyril's shit hour. We'll be grateful.
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