Is GCIS making use of Gobbledegook or a Covid-19 communication strategy? You decide

A poster depicting Mona Lisa with a protective face mask amid the coronavirus pandemic in Seoul, South Korea, in November 2020 pushes the message that it's important to wear masks. SA does not appear to have a similar campaign.The Government Communication and Information System on Wednesday batted away criticism that there was no communication strategy around the Covid-19 pandemic and the country's vaccination rollout.

On Tuesday, the national health department’s communication strategy was criticised, with MPs in the National Council of Provinces saying the government was not speaking effectively on the pandemic. reported that the national department did not have a communication budget to carry out its mass mobilisation strategy to encourage people to get vaccinated after the numbers showed a slow uptake.

“I know that Digital Vibes didn’t do anybody any favour,” said Currin, who was speaking during a webinar held in partnership with the National Press Club and the SA Health Products Authority.

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