INTERVIEW | Talking future Hilux with Toyota's Simon Humphries​

Simon Humphries, head of design at Toyota.The Toyota Hilux remains one of the best-selling model lines in South Africa, with segment leadership spanning decades.

“The Hilux is one of my favourites,” Humphries said, before remarking that its progression from commercial and workhorse orientation to a more emotive appeal had been interesting. “It is recreational and everything else that goes with that, so what will happen with Hilux, in my mind, is it will become more exciting, not just about practicality, but practicality with emotional design,” he said.

At the recent Toyota state of the motor industry conference, a video narrated by Humphries promised future models would not look like fridges on wheels. First, the radical 2019 e-Palette, an upright, pod-like concept for future urban mobility. It was billed by the brand as a symbol of its transition from carmaker to mobility provider, employing autonomous technologies and electric propulsion. “At the beginning of the project we started off with minor changes for the existing Crown and we got trashed by the president, Akio Toyoda,” he said.

Source: News Formal (newsformal.com)

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