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Inside the cut-throat battle to build K-Pop's next superstars

Thousands of hours of training, and dozens of shattered dreams - a look inside the cut-throat battle to build K-Pop's next superstars.Thirty teenagers have undergone hours of training, all in hopes to be part of the next big K-Pop group.

An all-male septet - like the musical phenomenon that topped the US Billboard charts last year - their three years of training are being distilled into three minutes of music and dancing that will determine whether they are a hit, or just another nowhere band. "Though I want to hold your hands I can't come near you/Because I'm stuck unable to move," sang 17-year-old lead singer Cho Woo-ju as he jumped off a human staircase formed by his bandmates.

The potential returns are huge - the agency behind BTS, Big Hit Entertainment, since renamed Hybe, floated on the Korean stock exchange last year and now has a market capitalisation of more than $7 billion . A rigorous testing process whittled them down, until 12 of them moved into the shared house for the final stage, with the seven group members chosen in November.

Source: News Formal (newsformal.com)

 

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