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IN PICTURES | See the world's second largest diamond — it's like a tennis ball!

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“It's the biggest potential we have right now.”

The stone named “Sewelo,” meaning “rare find” in the Tswana tongue of Botswana where it was discovered, is the size of a tennis ball.

Louis Vuitton, part of the LVMH luxury conglomerate, created surprise in the jewellery sector by pipping high-end houses such as Cartier and Graff to acquire the bragging rights to what could be the diamond deal of the century. By showing clients the rough diamond, LVMH also aims to set itself apart in the rarefied world of high jewellery, which is centred on Paris's ritzy Place Vendome.

 

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