Reuters did not view the sponsorship contracts, but those familiar with the deals said every contract differs and the delay of the Tokyo games may not necessarily trigger any obligation for the IOC.
Make goods might include product placements for manufacturers of consumer goods, promotional footage or"meet and greet" events during the Olympics, said Eric Bergner, a lawyer for Manatt, Phelps & Phillips in New York. "I think it is definitely a possibility that some sponsors may seek to terminate their sponsorship entirely, based on overriding hardships," said James Johnston, a partner at law firm Davis and Gilbert, which represents a current top IOC sponsor.Michael Lynch, a partner at sports marketing company 3 Emerald Marketing, said the IOC likely will work with sponsors even if it is not required to.
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