Impossible Foods’ fake-meat Whopper in 7,000 Burger Kings

An Impossible Foods research technician pours a haem solution, the key ingredient, into a plant-based mixture for burgers in Redwood City, the US. Picture: REUTERS/JANE LANHEE LEE

The fast-food chain, which started testing the trendy plant-based patties in the St Louis area in April, is going national with its faux-meat Whopper on August 8, it said in a statement. News of the widespread launch comes just one day after Impossible Foods announced a deal with global food maker OSI Group to expand production.

“We have a product that’s unique and growing in demand,” said Chris Finazzo, Burger King’s president in the Americas region. “It just took a few months for the supply chain to catch up.”plant in California, added more staffing and efficiency improvements. Impossible earlier this week said it would look to OSI to help make its meat-free products, too.

Restaurant chains, including White Castle and Tim Hortons have been racing to add plant-based foods to their menus as health and environmental concerns mount. American diners are increasingly seeking out meat-free options, and Restaurant Brands International-owned Burger King says 90% of the people who ordered it during the trial run are meat eaters.

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