Development foundations are deep well of established community and business advocates, use them wiselyPeople in Alexandra, Johannesburg, were urged and dismissed by the SANDF to go home to maintain social-distancing to avoid the spread of the coronavirus, on March 27 2020. Picture: THULANI MBELE
It is in this environment in which the co-operation between the public and private sectors, as well as broader civil society, has become essential. Developmental organisations should not attempt to duplicate what the public sector is doing in terms of prevention or treatment. Neither should they step on the toes of major corporations or global charities that are launching high-profiled campaigns.
The single most important requirement of organisations involved in philanthropy and social development is to demonstrate long-term commitments They should use their access to communities to promote awareness, distribute correct and verified information, and combat fake news and rumours. They should leverage their relationships with community leaders and activists to support their vital efforts and offer guidance, support and resources.
They can counsel families and provide vital societal support to families that have to deal with issues related to social isolation, stigmatisation, anxiety and grief. Mental health issues will grow in importance as the disease spreads into communities. Covid-19 will be with us for months to come, most likely for many, many months. Without a doubt, the immediate focus must be on containment, medical interventions and the mobilisation of society to overcome the adversity.
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