10 Proven Strategies to Improve Your Lead Conversion RateWhat a difference a year makes! Before 2023, artificial intelligence was primarily a subject for movies, business analytics, or sophisticated background applications. But since late last year and throughout 2023, we’ve witnessed an explosion in AI technologies spreading into every corner of our digitally-powered world.
“Anecdotally, managed security services are becoming the main way companies add or enhance security,” says Gerhard Swart, Chief Technology Officer at cybersecurity company, Performanta. “Some still think of MSPs as outsourcing security, but that’s the wrong approach. MSPs enhance your security and can help strengthen your internal security culture while keeping costs reasonable. And foremost, MSPs are the main avenue to get security advantages quickly yet without making capital investments.
Notably, all this is designed for scale. “The cost of the systems and staff is spread across multiple customers, thus making modern security much more affordable and accessible,” says Swart. “AI is helping cybercriminals, but it’s even more potent on the cybersecurity side. The types of AI-powered security tools available are very effective. MSPs are the best way to access these because the MSP business model makes it practical and profitable for them to keep investing in new security tech,” says Swart.Using the right MSP is a subscription to the best in security. Customers get quick access as MSPs introduce new AI-powered security tools.
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